Our client was challenged with growing their sales team and leadership to accommodate an expanding footprint. Organization, process, and focus are key to a winning sales strategy and what works good to start often does not translate as a brand grows locally and regionally. COcollaborate engaged with the client to implement a standard process of managing prospects in a sales pipeline in a way that informed the rest of the organization about deals in motion and expectations of all stakeholders. This optimization also included critical feedback to marketing and operations as to what customers were buying, what they were interested in and where there was opportunity to make the relationship easier. The concept of reducing customer effort then in turn empowered the sales team to have more targeted conversations about the sale.
