Business Optimization & Growth
In Colorado the medical cannabis industry has seen phenomenal growth. As the industry has matured, many businesses have found themselves faced with the exact same challenges as businesses in other categories. Our client engaged COcollaborate to guide and assess a number of areas of their business including:
- Growth Strategy. Analyzing capital, lease and projected cash-flow to determine where to invest in growth. We developed a decision matrix to help guide our client in current and future investment.
- Tax & Cash Flow Management. Creating financial awareness and creating market awareness to navigate complex and changing regulatory requirements. We built a strategy and connected our client with experts who provided on-going support.
- Automation and work-flow optimization. Seeking and selecting the right work-optimization to drive efficiencies in production and supply-chain. We developed a continuous improvement framework that allowed for on-going prioritization of opportunities that also connected to the Growth Strategy.
Social & Digital Customer Engagement
Many small and medium businesses would like to become more engaged with their customers. In today’s environment many social and digital platforms enable this to happen, however there is a bit of a learning curve and business owners have precious little time to expand their marketing efforts. COcollaborate engaged with our client to determine what social-engagement could accomplish for our client and the small steps to take to build a community around their construction and general contracting brand that improved both their employee and customer satisfaction.
Emerging Technology Planning
Artificial intelligence, machine-learning, block-chain, telematics, and internet of things (IOT) are all disruptive concepts and new technologies that will fundamentally change business as we know it. Understanding these technologies, how they are applicable and how to engage for the benefit of your business can seem like a daunting task.
COcollaborate experts have engaged with clients to create awareness of current technologies as well as road-maps for how to leverage these new capabilities in their business. Furthermore, a number of COcollaborate clients have utilized our process to build teams, or, acquisition strategies that position their brand for the future. What our clients find particularly exciting is Colorado is one of the premier innovation hubs in the world!
Customer Loyalty & Service
Many of our clients seek guidance to improving their customer relationships, while reducing total service costs. COcollaborate has deep expertise in improving your customer service strategy. For a number of our clients, COcollaborate experts have engaged in a number of areas including:
- Training & Development to improve employee skills
- Technologies to reduce complexity and cost
- Tools and system to better measure service processes and what customers think of them
- Outsourcing strategies including the decision matrix associated with service partner selection
- Psychology of customer loyalty and the processes and technologies that may help businesses create more repeat business
- Project management to launch new service strategies, teams and technologies
Sales Optimization
Our client was challenged with growing their sales team and leadership to accommodate an expanding footprint. Organization, process, and focus are key to a winning sales strategy and what works good to start often does not translate as a brand grows locally and regionally. COcollaborate engaged with the client to implement a standard process of managing prospects in a sales pipeline in a way that informed the rest of the organization about deals in motion and expectations of all stakeholders.
This optimization also included critical feedback to marketing and operations as to what customers were buying, what they were interested in and where there was opportunity to make the relationship easier. The concept of reducing customer effort then in turn empowered the sales team to have more targeted conversations about the sale.
Organizational Planning and Legacy
Many entrepreneurial founders reach a point where they would like to better understand how their legacy and company moves on without them. The big questions of sell the business, transition the business to new leadership, or, even move to employee owned businesses are all part of a founders thinking. COcollaborate has engaged with numerous founders and we have the utmost respect and understanding for the psychological and emotional aspects of these types of questions. We engage with clients to help them understand all aspects including organizational design, incorporation options and the tactics and strategies needed to create successful transitions. We are a confidant and trusted partner through this process.